I get really concerned when people think they have gone green because they paid for a carbon audit then paid to pollute by buying carbon credits.  This will not change any of the habits your business needs to change and will steadily cost more over time.

It is easy to save money by having  a truly green business and reduce your carbon footprint at the same time.  The tool to use is a simply implemented green certification called ISO 14001.

There are three ways that your business will save more than it costs to implement and certify:

1. You will save good energy management and preventing other current waste – that is the low hanging fruit
2. You will save with greater business efficiency and reduced risk of issues with neighbours, regulators, contractors or employees unwittingly breaking the law and
3. by having a marketing edge.

You may be like some of the people who think ISO 14001 is too hard but they are wrong.  It is not your fault if you feel confused by some people being vocal about badly structured paper heavy ISO systems but believe me, if you have  a low paper simple ISO 14001 environmental management system it is easy both to get started and to maintain and it actually make your life easier and gives you more time and peace of mind.  last time I did my stats, 94% of the business that did ISO 14001 with me grew their businesses and became more profitable.

You can do this in two ways online regardless of where you are located.  You can choose between ISO 14001 group training or  the ISO 14001 Do-It-Yourself Home Study Course.  Both options will help you to build environmental sustainability

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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ON Tuesday morning

9.30 am Adelaide time (because Adelaide is the first location on www.timeanddate.com and it is definitely winter here at present)
This is 10am Sydney time and 8pm Monday night in New York.

This is a great call for those interested in both green business and green homes

Go to http://www.itiseasytobegreen.com/go.html to log in and get the details and that way you can access the recording.

This will be a great call for both business and home because my guest, Jolyon Nove, has been working on greenhouse emissions for 40 years.  He is an honours engineering graduate who worked with a variety of Hydro electric schemes in Australia and overseas.

In his private life, Jolyon has made dramatic emissions reductions at no cost, first by saving money as a result of emission reduction then by spending the savings on energy reduction he now saves around $5,000 per year and has plans to take this further and become even more energy independent.

So phone in and ask Jolyon questions about how this works for him and how you can also make savings.  Here are the details again.
http://www.itiseasytobegreen.com/go.html

You may also want to look at getting my book Reduce Your Carbon Footprint because for only $15 + postage you can make a huge difference to your power bills.

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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When we want to go green at home there are a number of issues about house work that come up and doing the laundry is certainly one!  Quite apart from it being boring and time consuming it can be harmful to both your family’s health and the environment.

Some of the environmental issues include:

1. The energy used and for heavens sake air dry your clothes and remember that pegs were invented hundreds of years ago and still work effectively.  Driers are a hopelessly wasteful energy management even for apartment dwellers.  The simply guzzle carbon producing energy
2. The amount of water used and front opening washers are the best here by far to prevent wasting water
3. The laundry powder used

I want to talk about the last one today because one of my friends is Dana Steddy who is a farmer’s wife from Western Australia.   She is the mother of 4 gorgous kids and three had eczema.  Dana got both mad and creative.

She banned all harmful chemicals in her home and an environmentally friendly product that was cheap and that worked well.   This initially seemed like an impossible situation.  so she searched the world until she found something then got it tailored to Australian conditions and Miracle Laundry Balls from Dana’s company EnviroCare Holdings Pty Ltd was born.

Dana addresses the water issues as well with lots of tips to save water.  Go check out Miracle Laundry Balls

You can also go to my www.itis easytobegreen .com website where I am setting up a home user page of products I know and can recommend

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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I guess you all know that I am passionate about helping people to save money in their business by going green.  And as this helps the environment as well, why not join my next ISO 14001 group so that  I can help you save money by going green easily?

Yesterday a client who is almost ready for certification to both ISO 14001 and ISO 9001 as a single fully integrated system, was telling me how much better his business runs now and how much more professional it is.  This is the most common result.  The business moves to a new level, grows and becomes more profitable.

The trick is always to keep it simple, I see so many people get carried away when they start to write procedures and they build a near useless mountain of paper.  Near useless because no one bothers to look at it.  You would be better with vital reminders where they are needed and run the other procedures through the “how would we cope if he fell under a bus” test.  What corporate knowledge is essential to prevent business interuption?

The other essential thing is to let people know you are going green and publicise it.  Yes you need to comply with ACCC greenwash guidelines but when you have done one of my systems, you can prove your green credentials.  And you will find that I help you all the way while you are doing your program and also afterwards if you need more support.  And because you will not have a high time committment and we will work together mainly online, you will find that my help is highly leveraged and cost effective and around a quarter the typical cost offline.

So back to publicity.  The hardest skill to learn is to write good copy for your website and not sound deadly boring.  Your business must sell to somebody because this is how you get paid but think about what you are really selling. Imaging you are selling punmps, then ask whether you really selling pumps or are you selling the peace of mind knowing that water is arriving where it is needed, when and in the right quantity? If you are not selling pumps, you still get the message.

I don’t think I am very good at this yet as it is a really big jump from writing for science and writing for sales but like all of  you who are in business writing effective adverts, emails, tenders and quotes copywriting is an essential skill.  So I am going to join my friend Pete Godfrey at a small, intensely private workshop around Australia on the subject of writing Sales Letters that sell.  Pete is a brilliant copywriter and teacher.  Plus he is a thoroughly nice guy and fun to be with.

If you’ve ever sweated over an ad, taken ages to complete a simple letter; or you’re a business owner who wants to know how to create sales letters that sell, then you need to take your seat at his upcoming Sales Letter Writing Workshops.

I’ve already bought my ticket and I will be at the Adelaide workshop but there is not a lot of time to make a decision and not a lot of spare seats.  It obviously does cost but it is so worth it because not only do you start selling better but you also stop wasting money on ads that don’t really work.  Go for it and get your ticket

I really hope I’ll see you there.

Here are the dates
Sydney: was on Tuesday 28th July – I am so sorry if you missed this.
Melbourne: Saturday 8th August
Perth: Saturday 15th August
Adelaide: Sunday 16th August
Brisbane Tuesday 18th August

Here is the link again to get your ticket

The way to move your business to another more profitable level quickly and to be a provable green business is to join the next ISO 14001 course starting in a few days and some of you will also want to take advantage of learning how to write good marketing copy to boost your green business

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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I was reading about a matting manufacturer who is making environmentally sustainable matting from 100 percent recycled materials bonded to a vinyl backing.  It even mops up spills and is easily cleaned.

Great – this is what our grandparents did by cutting old clothing, old sheets etc into strips and plaiting them into long colourful plaits then sewing the plaits into circles or oval mats.  These lasted for years, absorbed small spills wonderfully then simply went into the wash and the “other” rug from the cupboard came out to replace it.  The other way was to cut the fabric into small squares and knot them through the holes into rug canvas making colourful recycled rugs that are warm and washable.

Worn jumpers were also used for this and I still have one of these that my grandfather made.  It is made from old woollens and he died it all dark blue.  I keep it by the patio door because it is so thick and absorbent and everyone comes in with clean feet.  Because it is so old I get it professionally cleaned now and the carpet cleaners always have a shock with it but respect that it is an antique and they are amazed at how thick and also attractive it still is.

We live in such a throw away society now that this is no longer something that anyone did.  He made rugs during long dark winter evenings in the north of Scotland long before TV.

There are so many things that you can do to save money by going green and there are lots of these ideas in my book Reduce your Carbon Footprint.  This particular example is NOT in the book – I just read the article about the “new idea” of making rugs from recycled materials

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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There is increased consumer awareness of global warming and climate change.

And you understand the need to reduce your carbon footprint and this also saves money in your business.

Employees want to work in “green” workplaces.

Consumers want to buy from green business – so long as it doesn’t cost them more and increasing your profits overcomes this problem except for the first few months when working on your business does take some time.

But be aware that you need to be able to demonstrate real environmental credentials as the regulators are fining businesses for “greenwash”. The only real green certification is ISO 14001 which is internationally recognised

How many markets and customers are you missing by not being “green”?

How many thousands of dollars do you currently or potential lose from environmental audits and EPA interruptions?

Are you sure what laws you are supposed to comply with?  Not a risk you want to take.

Many small business owners are short of time, short of money and feeling overwhelmed.

You will find that it feels so good when your business goes green, increases profits and reduces risk.

Going green is not just a good thing to do – it is the right thing to do and ISO 14001 is the best way to do it

How do I know how green my businesses is?

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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Are you concerned about your carbon footprint but not too sure why there is this problem? Are you confused by conflicting press reports?

“Reduce Your Carbon Footprint” explains the greenhouse effect and what causes global warming in a straightforward way. It removes the doubt and confusion and gives practical suggestions about what you can do.  99% if scientists agree that the serious global warming that is happening is caused by human activity.  Is there any other situation where you would allow your children to be in a 99% chance of harm?

Global Warming is Atmospheric Pollution
We all need to be responsible.  Can you afford to ignore this pollution?

Don’t waste any more time, money and energy, get Jean Cannon’s latest book, Reduce your Carbon Footprint now
Download your digital copy now A$15

Or buy the printed book for A$15 + postage and handling

You will start saving right away

You might want to take a copy to work because I do sell reprint rights for green business to persnalise the book then print unlimited numbers.

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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It is time to reduce your carbon footprint and have environmental sustainability in your home.  There are four ways individuals can start going green and you will save money.
1.    energy management
2.    transport
3.    waste management
4.    water management

Energy management

• Go around the house and turn things off when they are not being used.  Install some timers and motion detectors for the lights.  Have a look what is on permanently in the kids’ rooms
• Use low energy bulbs but do get them recycled properly – they contain mercury which must not go to landfill

Transport

• Plan so that you can minimise the number of trips you take in the car by combining several chores in one run.
• Carpool, bus, walk and ride when you can
• Drive steadily.  Road rage emits more greenhouse emissions

Waste management

• 3.2 million tonnes of organic waste is produced annually in Australia and
• only 10% IS RECYCLED
• and Approx 40% of all consumer waste is food waste and nearly all ends up in landfill generating methane
• Paper and cardboard is also organic and breaks down to give off methane in landfill
• If you possibly can, use either a compost bin or a worm farm.  I have a worm farm on my apartment balcony and I find it  a minimal hassle, the worms give me marvellous worm “juice” in a small bucket I use as fertiliser on my pot plants and every few months I get a lovely lot of worm rich compost for the pots They love having paper on top of the food as bedding
• Recycle all your glass, plastic, metals

Water management

• It is possible to clean your teeth without leaving the tap running.  Just fill a tumbler with water to first wash your mouth then used the remainder to wash your toothbrush
• Install a low flow shower head and use timers for the bathroom.  Make sure that the dishwasher is full before you run it and you do not need to pre-wash dishes to put them in the dishwasher.  I never do and my dishes are always clean

Buy my book Reduce Your Carbon Footprint it is full of ideas to save you money.

Read what Kellie Simon from Elizabeth SA said.
“I wanted to let you know that I was so happy the other week when I got my latest electricity bill.  My electricity bill dropped by over $200 compared to what I have been paying over the last couple of years.  It also makes me feel that I’m doing my little bit to start trying to make this a better place for my children.  I think every household needs to read your book “How to reduce your carbon footprint” because there are so many good points in there and they do work…….”

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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Two important things came across my desk this week,
•    Some one told me that environmental sustainability is ‘off the boil’ at the moment due to market conditions.  Several people have backed this up.  I heard it again last night from the environment consultant at the Chamber of Commerce.
•    In just 136 days, the global community is meeting in Copenhagen to determine global solutions to the climate crisis.

Oh dear – what a combination!

The other thing is that India won’t do a thing while western countries like Australia, USA and Canada continue to pollute that atmosphere so much more per head than they do.  I can see their point  – this is the same sort of totally wasteful and extravagant lifestyle while others are in abject poverty that sparked the French revolution.

The only way this is going to work is if all the small to medium business owners and the households decide that enough is enough and start marking a difference themselves.

Together small to medium business and households with sensible energy management can easily reduce their carbon footprint and reach a target of 20% reduction and aim for 40%.  Then the bickering big end of town and government can drop their posturing and politics and follow all the small leaders

I am happy to help as many as possible with green business ISO 14001 online anywhere in the world and also with ISO 14001 Do-It-Yourself training

I am also happy to help you develop green publicity so listen to the recording on the link

envirojean

Save Money with Simple and Effective Management Systems

Jean Cannon is an award winning consultant and trainer helping people and businesses around the world who want to save money by implementing simple and effective management systems. Sign up to discover how YOU can save money with sensible energy management and ISO 14001.

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