More companies could be caught making false green claims
Goodyear Tyres is the latest company caught out making exaggerated green claims.. They have apologised and launched a refund scheme for customers taken in by misleading claims the company admits it made about the green credentials of its Eagle LS2000 range of tyres, including that they were “a revolutionary environmentally-friendly tyre,” that they were “designed for minimal environmental impact” and would result in reduced emissions.
Goodyear have now admitted they cannot prove the claims are true and haave promised to withdraw the promotional, advertising and website materials making them and place corrective notices in the national media.
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