Goodyear Tyres is the latest company caught out making exaggerated green claims.. They have apologised and launched a refund scheme for customers taken in by misleading claims the company admits it made about the green credentials of its Eagle LS2000 range of tyres, including that they were “a revolutionary environmentally-friendly tyre,” that they were “designed for minimal environmental impact” and would result in reduced emissions.

Goodyear have now admitted they cannot prove the claims are true and haave promised to withdraw the promotional, advertising and website materials making them and place corrective notices in the national media.

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This entry was posted on Monday, June 30th, 2008 at 7:14 am and is filed under Sustainable Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.