I run a marketing business and my product is environmental management. Because my product is useful to a great many small business people I have a duty to let people know how I can help them and help the environment. Interesting way to look at it.

Last week I went to Perth, Western Australia for a marketing conference and this was my major take home message. I think they are right. It is no use being good at doing something that few people have heard of. If I am going to help my grandchildren and their friends have a better world to live in, I had better get out there and tell people how I can help them green their business and save money by increasing their efficiency.

So if I am more actively trying to inform people of how I can help, that is the reason. If a few people don’t want to be marketed to and just want information, perhaps those few are never going to be my clients or pass on information about my services and products to people who do want it. It is their choice.

I believe I have a duty to help people understand that it is easy to be green and it also makes businesses more profitable.

Technorati Tags: marketing, business efficiency, environmental management training, easy to be green, businesses more profitable

This entry was posted on Thursday, November 22nd, 2007 at 7:07 am and is filed under Latest activities & outreach. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.